Alalawi founded the Msafh Community, which offers online camps, workshops, and challenges. His projects include “The Routine of the Ninety Days,” where he shares experiences about improving quality of life and gaining new habits in 90 days and its effect on the brain through video content. He has recently published a book on the topic. Alalawi is also a dentist and social media influencer. He has over 2.3 million subscribers on his YouTube channel, with a total of 195.7 million views, 1.5 million Instagram followers, and 2.3 million TikTok followers as of October 2023.