Zouari joined Snowflake in 2018 to oversee a regional team of more than 20 people in sales and partner marketing. Zouari previously held roles with AXA, Logica, and Hewlett-Packard Enterprise. The company plans to expand in Saudi Arabia. In March 2022, Snowflake launched a cloud deployment region in the U.A.E. to enable customers and partners to leverage Snowflake data cloud, which is used by brands, including Emaar, Property Finder, Kitopi, Mondia, and ArabyAds.