Established in 1956 by Brahim Zniber as an agro-industrial company, today Diana Holding has 8,300 hectares of land under its management and employs over 7,200 people. Its olive-growing division covers 1,000 hectares with a storage capacity of 3,500 tons. In November 2022, the Equatorial Coca-Cola Bottling Company acquired the Atlas Bottling Company.