ALSAYER Holding began as a foodstuffs business in 1954. A year later, it became Toyota’s representative in the Arab world. Today, the group covers 18 divisions across different sectors, including heavy equipment, transportation, industrial equipment, special vehicles and tools, financing, investment, real estate, insurance, and technology. The group is a distributor for Daewoo, Hino, and Ashok Leyland, among other world-renowned brands.