Yeya cofounded the sustainable ready-to-wear brand Mrs. Keepa with her husband, Bassel Komaty, whose nickname is Keepa. Yeya worked in the corporate world for 12 years before launching her own clothing line. She has over 226,000 followers on Instagram, and Mrs. Keepa has over 43,000 as of June 2023. Mrs. Keepa’s designs have been worn by celebrities, including Nicole Scherzinger, Shanina Shaik, Gizele Oliveira, Kelly Wearstler, and Nour Arida.