The Hair Addict is an organic hair care brand that focuses on natural and curly hair. Since its launch, The Hair Addict has been endorsed by Middle Eastern actresses and influencers, including Mona Zaki, Hend Sabry, Yousra El Lozy, and Amina Khalil. In May 2022, the brand’s Frizz Off formula powered the Natural Hair Fest, which was attended by celebrities and dermatologists. The Hair Addict had over 383,000 followers on Instagram and Facebook as of June 2023.