Ghaleb launched her brand in April 2022 with the aim to empower women globally and cultivate social positivity around modest swimwear. By September 2022, the brand had sold out its entire collection. Hadia Ghaleb Brand had 316,000 followers on Instagram as of June 2023, while Ghaleb personally had 2.4 million followers. The brand is produced by Ghaleb Production House, which is owned by Ghaleb and her family.