Kattan started her makeup brand, Huda Beauty, with her two sisters in 2013. She launched her brand with a collection of false lashes, then expanded into skincare and cosmetics, retailing direct-to-consumer and in stores like Sephora around the world. In 2021, she launched the GloWish line of makeup as a sub-brand of Huda Beauty. Today, Huda Beauty sells more than 140 products, bringing in about $200 million in annual sales. Forbes recognized Kattan as one of America’s Richest Self-Made Women in 2023, with an estimated net worth of $400 million as of May 12, 2023.