Merit is a global engagement technology and solutions company, which helps businesses to increase their customer and employee engagement using cloud-based SaaS platforms, enterprise solutions, applications, and software. Merit’s merchant network comprises more than 5,500 brands across over 150 countries. These include more than 800 retailers and merchants in the GCC alone. Barbier-Leblan was previously a solicitor, and currently she serves as CEO and founder of MyList, and CEO of Gifti Global. Both companies are now part of Merit.