Baran cofounded RedSea, which uses technology to advance commercial farming in hot climates globally whilst saving fresh water and energy. In April 2022, the company raised $18.5 million in a funding round co-led by Saudi Aramco's Wa'ed Ventures, Savola Group, KAUST Innovation Fund, and OlsonUbben. RedSea had raised a total of $36.5 million as of May 2023. The company is providing its technologies to sustainably feed guests at Saudi’s Red Sea Project and be a main supplier to the resort. Baran is also an associate professor in Material Science and Engineering at the King Abdullah University of Science and Technology.