Ataya and Khalil’s Mumzworld is an e-commerce platform for all things related to mother and child. Following an acquisition by Saudi-based Tamer Group in 2021, Ataya became the Group CEO for all digital assets of the Tamer Solutions Group. Mumzworld operates across the GCC and Levant. In 2022, it expanded into Jordan and Lebanon. Ataya is currently the Founder & CEO of Mumzworld, and she is an elected board member of the Dubai Digital board and a UNCTAD advisory board member for the e-trade for women initiative. Khalil is currently Mumzworld’s Partner and Chief Commercial Officer.