Haddad joined Ishraq Hospitality as CEO in January 2023. Formerly known as Abjar, Ishraq Hospitality is part of the Mohamed & Obaid Almulla Group, and it owns eight properties, including Holiday Inn Express hotels, Staybridge Suites Dubai Al Maktoum Airport, Crowne Plaza Dubai- Deira, and Crowne Plaza Dubai Jumeirah. The company signed an MoU with Capital Elite Development to launch two new hotels in the New Capital, Cairo, Egypt, in 2025.
Haddad was previously CEO of Jannah Hotels and Resorts and worked at Ras Al Khaimah Tourism Development Authority.