Hala allows SMEs to digitize their payments and manage their sales and operations. Its services include digital wallets, cards, cashier solutions, and POS devices. Today, it serves more than 50,000 merchants and reached $350 million in monthly gross merchandise value during 2022, with over 233 million transactions, as of December 2022. In February 2023, Hala acquired the U.A.E.-based online payment platform Paymennt.com. The startup has raised $43.4 million in funding to date. It is licensed in Saudi Arabia and the U.A.E.