Kanoo leads Khalil bin Ebrahim Kanoo Company and IMTA, which is a distributor of Mazda, JAC Vehicles, Sailun tires, Elito Batteries, Veedol Lubricants, and other auto-related products. Kanoo is also a member of the YPO topCEO network. She published a book titled “Hear Us Speak: Letters from Arab Women” in 2021.