Assi has 19 years of industry experience. She has been working with McKinsey & Company for over 16 years and has co-authored several papers, including “Women at work in the Middle East.” In November 2021, McKinsey & Company announced the launch of its virtual learning platform “Forward” in the Middle East, Africa, and Türkiye and the third edition of the Qiyada Emerging Leaders program. Assi is also a member of the World Economic Forum’s Young Global Leaders. Before joining McKinsey & Company, she was a risk analyst at Société Générale.