Kattan started her makeup brand, Huda Beauty, with her two sisters in 2013. She launched her brand with a collection of false lashes, then expanded into skincare and cosmetics, retailing direct-to-consumer and in stores like Sephora around the world. In 2021, She launched the GloWish line of makeup as a sub-brand of Huda Beauty. Today, Huda Beauty sells more than 140 products, bringing in about $200 million in annual sales. Kattan was recognized by Forbes as one of the most powerful influencers on the Internet and as one of America’s Self-Made Women in 2022, with an estimated net worth of $400 million as of June 2022.