Chaqroun joined her family business, the Holmarcom Group, in 1989. She is also the vice-chairwomen and CEO of Les Eaux Minerales d’Oulmes, which is listed on the Casablanca Stock Exchange. In 2021, Les Eaux Minerales d’Oulmes recorded revenues of $178 million. In the same year, the Holmarcom Group recorded revenues of $1.3 billion. The group employs more than 6,400 employees, of which nearly 2,000 work at Les Eaux Minérales d’Oulmès. Chaqroun is a member of the Global Investors for Sustainable Development Alliance and sits on several national and international boards, including Al Akhawayn University and the Renault-Nissan Group.