Bouazza founded Multiply Group as the Multiply Marketing Consultancy (MMC) in 2003. In 2020, MMC was acquired by the International Holding Company and turned its focus to media and communications, energy and utilities, mobility, wellness and beauty, and the digital economy. The Multiply Group debuted on the Abu Dhabi Securities Exchange in December 2021. In May 2022, the company announced its intention to invest $50 million in Borouge’s IPO. In Q3 2022, the group acquired a 7.3% stake in the Abu Dhabi National Energy Company (TAQA) for $2.7 billion and acquired 80% of International Energy Holding.