Opontia acquires e-commerce brands and helps them scale, with a focus on businesses in the Middle East, Africa, and Central Europe. It raised $46 million within nine months of launching in 2021, from investors, including STV, Raed Ventures, VentureSouq, Global Founders Capital, Upper90, and Kingsway Capital, among others. The startup has operations in the U.A.E., Saudi Arabia, Türkiye, and Poland and employs around 100 people. It has acquired ten brands, including Novimed and Beauty Pillow, and it plans to double that in the next year.