Yassir, which means “easy” in Arabic, provides three core services: ride-hailing, food and grocery delivery, and financial services in six countries and 45 cities across Algeria, Morocco, and Tunisia, and parts of French-speaking Africa. It has more than 100,000 partners, including drivers, couriers, merchants, wholesalers, gig workers, and vendors, serving over eight million users. In November 2022, the startup raised $150 million in a Series B funding round. It plans to expand into multiple geographies within the EMEA region.