Hadden became CEO of Alshaya Group in 2019, before which he was the company’s COO. He is currently overseeing its transformation program into an omnichannel operating model. The group has over 4,000 retail stores, cafes, restaurants, and leisure destinations under its umbrella, as well as a digital portfolio of more than 100 online sites and apps. The group opened 350 new stores in 2021 and plans to do the same in 2022.