Baki launched food delivery app MUNCH:ON (formerly known as LUNCH:ON) in 2015. MUNCH:ON operates in the U.A.E. and Saudi Arabia. Since inception, the startup has raised $15 million in investments from sources including Wamda Capital, Global Ventures, B&Y Ventures, Derayah VC Fund, Mindshift Capital, Shorooq Investments, and Vision VC. It now works with more than 400 restaurants in Dubai and delivers to more than 500 offices across the U.A.E. Baki previously served as a senior manager at P&G, and she holds an MBA from Georgetown University, McDonough School of Business.