30 Women Behind Middle
Eastern Brands 2022
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30. Balqees Fathi
Brand: BEX Beauty
Category: Beauty
Establishment: 2020
Nationality: Emirati
Headquarters: U.A.E.
Fathi is a well-known Emirati singer with 13 million followers on Instagram, 1.4 million followers on Facebook, and 1.76 million subscribers on YouTube, as of April 2022. Her father, Ahmed Fathi, is also a Yemeni musician. BEX Beauty is sold at major retailers like Ounass.ae and FACES, and in the U.A.E. and Saudi Arabia, shipping to all over the world.