Artist, chairwoman, and creative director Azza began her career in 1969, making jewelry pieces and selling them to her friends. She built her brand to become a reflection of Arab heritage. The brand sells its designs online and in 18 stores across the Middle East and in Washington and London. Fahmy’s designs have been worn by celebrities, including Yousra, Julia Roberts, Joss Stone, Amy Adams, Rihanna, and Raya Abirached. Fahmy’s two daughters, Fatma and Amina, are the company’s Managing Director and Head Designer, respectively. In 2015, Fahmy established her teaching institute, the Design Studio by Azza Fahmy. In 2021, she published her autobiography, “Ahlam La Tantahi.”