Kirby has been in his current role since January 2021. Emaar Hospitality Group runs 19 hotels, 14 of them in the U.A.E. Its brands include Address Hotels & Resorts, Vida Hotels and Resorts, and the Al Alamein Hotel in Egypt, as well as various leisure clubs. Kirby has 25 years of industry experience. He previously served as the general manager for the Address Hotel Downtown and the Armani Hotel Dubai.