The Seera Group is a travel services provider with 42 subsidiaries across Saudi Arabia, the U.A.E., the U.K., Egypt, Kuwait, Lebanon, and Spain. It recorded over $2 billion in total assets as of December 2020, with revenues of $241 million. The group’s brands include Almosafer, Mawasim, Discover Saudi and Lumi. It plans to own and operate 30 hotels by 2025. Alnefaie is also chairman of the board at the Mawasim Investment Group. He previously served as vice president of the revenue department at Makkah Construction and Development Co. and as director of Makkah Hilton Towers.