Ataya has been the CEO of the Alef Group since 2014. In 2024, the group claimed a market share of over 25% in Sharjah’s real estate market with sales exceeding $653.5 million in the last year, reflecting a 30% year-on-year growth. In February 2024, it sold 50% of the Al Mamsha Hamsa building within hours of its launch. In September 2024, the company launched the Samr 1 neighborhood in the $954 million Hayyan development project. In the same month, it launched the $680.7 million Olfah residential project in Sharjah. As of March 2025, the group had 2,322 constructed units and 6,372 under construction.