Hyde Park Developments' key projects include Hyde Park New Cairo, Tawny, Seashore Ras El Hekma, and Garden Lakes. In 2024, the company achieved sales volume growth of 200%. As of February 2025, it had 4,729 completed residential units and 6,164 under development, with $4.7 billion in total remaining investment costs. Serag was previously the CEO of Orascom Development & Management and head of property operations at Vodafone Egypt.