Menon initially founded Sobha in 1976 as an interior design company. Sobha recorded a 50% year-on-year sales growth of $6.3 billion in 2024. Its portfolio includes Sobha Elwood, Sobha Orbis, and Sobha Solis. The group's first island, Sobha Siniya Island, which was launched in Q3 2024 and is set for completion in 2028, sold 2,140 units in the last five months of 2024, accounting for 21.7% of the company’s 2024 sales. As of March 2025, Menon had a net worth of $3.6 billion.