Youssef established Diwan Videos in 2010, before moving the headquarters to Dubai in 2013. Today, the company operates in Saudi Arabia, Iraq, Türkiye, Pakistan, Morocco, and India. It manages hundreds of influencer accounts, generating 2.5 billion views monthly, and amassing more than 600 million followers. Since its inception, it has delivered around 3,000 campaigns for more than 200 brands and celebrities across 14 industries, including automotive, beauty and cosmetics, celebrities, and sports. Its clients include Mohamed Alabbar, Mohamed Ramadan, Ahmed Saad, Yasmine Sabri, Ameer Karara, Saif Nabeel, Noor Stars, Narin’s Beauty, and Falcons Esports.