Karkouti and Diab cofounded MAD Solutions in Cairo in 2010 as a distributor of Arabic-language film content. It currently operates in the U.A.E., the U.S., and Portugal, with representatives in Tunisia, Morocco, Palestine, Jordan, and Lebanon. Its subsidiary MAD Celebrity manages Arab celebrities, providing full talent publicity management, festival exposure, and consultancy. It manages actors Youssra, Menna Shalaby, Ali Suliman, Saba Mubarak, Kinda Alloush, Razane Jammal, Ahmed Malek, Tara Emad, and Huda El Mufti among others. MAD Celebrity has three divisions, MAD Celebrity for established actors, MAD Rising Celebrity for rising talents, and MAD Crew Celebrity for behind the camera crew. Mohamed Hatem, who appeared in the Emmy-nominated series ‘Every Week Has a Friday’ joined MAD Celebrity in October 2024. Karkouti and Diab also founded the Arab Cinema Center in 2015.