Nqoodlet, cofounded by Gouth and Mohamed Milyani (over 30), is a Saudi startup specializing in expense management and card issuance for SMEs. It serves over 400 companies and processed total transactions of over $16 million as of October 2024. The company has partnerships with Zid, EdfaPay, Classera, OptimizeApp, and Qanoniah, among others. It raised $1.2 million in a pre-seed round and is closing a seed funding round of $3.5 million led by Waad Investment. Ghouth also led the development of Startup Saudi, an initiative designed to nurture and grow the kingdom’s entrepreneurial ecosystem, supporting innovation, startups, and investments. She also founded Naseej Market, a holistic ecosystem to empower creative SMEs in Saudi Arabia.