Jemel and Kallel cofounded Flouci in 2020, allowing users to open free bank accounts with an IBAN, access savings accounts, and obtain both virtual and physical TND-denominated cards. The platform also includes a mobile wallet with cardless ATM cash-out capabilities, a network of corner stores for in-person cash transactions, and allows users to pay bills and recharge their phones. It operates in Tunisia and plans to go live in Algeria and Morocco by the end of Q1 2025. As of October 2024, it had around 60,000 active users, opened 57,902 bank accounts, and issued 11,000 cards. The company has raised over $2 million in funding from Launch Africa Ventures, Rally Cap VC, and Musha Ventures, among others.