Mazen founded ēlancē in 2017 to provide customized furniture, fittings, and fixtures products for both indoor and outdoor environments. It has design studios and showrooms in the U.A.E. and Egypt. ēlancē also operates an e-commerce store that serves the GCC with a gross merchandise value of $577,000 in 2023. It serves B2C and B2B clients, including real estate developers, architecture firms, general contractors, and design consultants. As of October 2024, it had served around 3,000 B2C clients. It recently partnered with Holo and Kvadrat.