Dkaidik began his career as a Brand Manager for Beesline in Jordan before joining the L’Oréal Group in Paris, where he took charge of La Roche-Posay in Travel Retail EMEA. He orchestrated product launches and campaigns for travelers, culminating in a major skin cancer prevention campaign that reached over three million passengers across European and Middle Eastern airports. He currently works with Vichy Laboratories, a L’Oréal brand, with a focus on sustainability. He is also a global ambassador for One Young World and a committee board member of the L’Oréal alumni network.