Ventricelli assumed his position as CEO of the Middle East and Türkiye for Philips in 2020, which was expanded to include Africa in January 2021. In February 2024, the company extended its 2022 collaboration to recognize Malaffi as the official reference site for radiology imaging services in Abu Dhabi for Philips’ Image Exchange Solution. Ventricelli joined Philips in Italy in 1996 and held leadership roles across Central & Eastern Europe before moving to Philips Middle East operations in 2008.