Turri assumed his current role in 2018, having joined the company in 2012. Ferrari Middle East
launched its (Ferrari Tours) in the U.A.E. and Oman in February 2024, with Saudi Arabia set to join in October. Also n February 2024, the company unveiled an ME30 Special Project dedicated to the GCC. Turri oversees the Gulf, Lebanon, and India. He has introduced regional projects such as the Passione Ferrari Club Challenge Middle East, the Ferrari Festival in Saudi Arabia, and Casa Ferrari Abu Dhabi.