Choucair assumed her current role in 2021, having joined Omnicom Media Group in 2006. In February 2023, Omnicom launched TRKKN—its Google agency focused on marketing and cloud services—in the Middle East. Choucair is vice chair of the Advertising Business Group, and she sits on the boards of Endeavor and IAB MENA. She is also a founding board member of the Unstereotype Alliance and Convened by UN Women, and is an advisory council member of the Middle East Inclusion and Diversity Council.