Tansel assumed his current role in 2017. Al Masaood is the primary distributor of Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the U.A.E.’s western region. It employs more than 1,200 people. In the 2023/2024 financial year, the company sold the highest number of cars since its inception, with a total market share of more than 40% in Abu Dhabi.