Al Gaddah launched Keturah in 2022, introducing The Ritz-Carlton Residences within the Keturah Resort. Keturah falls under the portfolio of the MAG Group, of which Al Gaddah is senior executive vice chairman. In September 2023, MAG signed a strategic partnership with the A++ Group, to develop projects in Switzerland and Italy. In 2023, MAG’s real estate portfolio was worth $5 billion, with 14 completed projects and seven under development.