Maccotta assumed his current position in February 2020, and his regional leadership was expanded to include sub-Saharan African countries in 2023. Also in 2023, SAP partnered with the Museum of the Future in Dubai to launch an installation showcasing sustainable solutions. Maccotta has been overseeing the development of the SAP Public Cloud Offering and SAP Business AI, with Moro Hub, a subsidiary of Digital DEWA, in line with the U.A.E.’s Net Zero 2050 strategy.