Toma was appointed general manager in July 2021, having been at IBM for over 30 years. The company inaugurated a new regional headquarters in Riyadh in January 2024. Two months later, it announced plans to invest over $200 million in talent and infrastructure in a new IBM software lab in Riyadh. Toma is also a member of AmCham and the International Petroleum Technology Conference. He also sits on the board of the American Turkish Society.