OH was founded in 2016 when Saideh launched Il Borro Tuscan Bistro in Dubai. Today, it has four more restaurants in its portfolio: Alici, MayaBay, Josette, and Time Out Dubai Market Alici. In 2024, the company reportedly allocated investments towards the expansion of its five divisions: Orange Hospitality, Orange Management, Orange Creatives, Orange PR, and Orange Academy. Orange Hospitality plans to open concepts in the U.K. and U.S.