BinHaidar started her fashion career as a side hustle alongside a role in finance. In 2018, she worked as a freelancer in styling and content creation for local and regional companies. By 2020, she was focusing on virtual personal styling with clients from across the Middle East. BinHaidar’s clients today include Farfetch, Amazon, Jimmy Choo, and Steve Madden. The services she offers include virtual shopping, style discovery, closet detox, and ultimate makeovers.