Having started his career in advertising, Mhaidly founded his label in Lebanon in 2006. He studied marketing and graphic design, and for a while, he resided in Paris before returning to his hometown. His designs have been worn by the likes of Georgina Rodriguez, Sara Ali Khan, Nadine Njeim, and Maguy Bou Ghosn. Adenfashion is set to debut at Paris Haute Couture Fashion Week in 2025. As of June 2024, the Adenfashion Instagram account had over 330,000 followers.