Yeya and her husband Bassel Komaty founded Mrs. Keepa in 2016 to be a ready-to-wear sustainable brand. The brand name comes from Komaty’s nickname “Keepa.” The brand's main collections include LIFE IS A GAME, and HARMONIOUS CHAOS, a collaboration with Studio Republik, and her latest LA CULTURE. It also has an evening collection entitled MELOMANIA. Yeya has over 222,000 Instagram followers as of June 2024. Before launching her clothing line, Yeya was executive director at Rotana Media Services.