Jebran opened his fashion house in Beirut in the early 2000s, launching his own line and making a debut in a show in 2003 that he named “The Return.” During the Cannes International Film Festival in May 2024, celebrities like Bella Thorne, Hande Erçel, and Sofia Resing, walked the red carpet wearing the brand. In March 2024, Miss Lebanon and first runner-up for Miss World 2024 Yasmina Zaytoun, dressed in Nicolas Jebran couture throughout the competition. Beyoncé also wore a custom bodysuit from the label during her 2023 Renaissance World Tour. The brand had 364,000 followers on Instagram as of June 2024.