Edita manufactures branded baked snack products, with over 3.99 billion packs sold in 2023. Its subsidiary Edita Trade and Distribution’s network included over 55,000 points of sale, 26 distribution centers, 1,065 fleets, and 900 sales representatives as of January 2024. In October 2023, Edita secured a $45 million loan from IFC to fuel expansion. In May 2023, the company signed an agreement to acquire 100% of Fancy Foods, marking its entry into the frozen bakery segment in Egypt.