The Mobile Telecommunications Company was established in 1983 in Kuwait and rebranded to Zain in 2007. Today, the group operates in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan, South Sudan, and Morocco. It served over 42.4 million active customers as of March 2024. In December 2023, Zain Group, Ooredoo Group, and TASC Towers Holding signed an agreement to create the largest tower company in the MENA region, valued at $2.2 billion. In May 2023, the group and Omantel established Zain Omantel International, a joint venture catering to international wholesale services in the telecommunications sector.