De Cocinis assumed his current role at the Boutique Group in 2022. The company, established in 2022, is fully owned by Saudi Arabia’s Public Investment Fund and converts old historical palaces into hotels showcasing Saudi Arabia’s heritage and culture. It has three palaces: The Red Palace, Al Hamra Palace, and Tuwaiq Palace. In May 2023, the group signed an MoU with the King Abdulaziz Foundation for Research and Archives (Al Darah) for the continued preservation of the history and legacy of Saudi Arabia through research, culture, community, literature, and geography. De Cocinis was previously CEO at Urban Resort Concepts and President at DeMarcheli Hospitality Limited, as well as Kerzner International.